Dentsu Media has set a goal to spend 15% of its annual budget across media, creative and customer experience management with diverse-owned suppliers by 2025. Exec Mark Prince talks about this effort and more in this episode of the Digiday Podcast. Additional coverage: - As musicians become more comfortable operating inside virtual environments, their interest in working with gaming companies has increased considerably.
- Throughout much of this past summer, the nervousness among marketers and ad agency execs about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars. More in this Digiday+ Marketing Briefing.
- Listerine is dedicating 60% of its ad spend to digital efforts with a focus on Facebook and Instagram as well as out-of-home advertising to get more people to use mouthwash.
- Sports betting is one advertising category that’s still spending strong despite the economic downturn. Action Network CEO Patrick Keane talked to Digiday about sportsbooks' interest in acquiring new customers, but with a conservative marketing approach.
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| | | | | The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025. | | |
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howdy! | | | | | As musicians become more comfortable operating inside virtual environments, their interest in working with gaming companies has increased considerably. | | |
| | | | | Responding to climbing marketing costs, marketers are reaching for long-term customer loyalty — and dividends on the work they’re doing now. | | |
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howdy! | | | | | That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more established Instagram influencer marketing landscape. | | |
| | | | | New identity resolution technologies are hitting the market each day. Take this survey and tell us which solutions have been most effective for your team. | | |
howdy! | | | | | The brand is dedicating 60% of its ad spend to digital efforts with a focus on Facebook and Instagram as well as out-of-home advertising to get more people to use mouthwash. | | |
| Advertisement |  | | |
| | | | | Audiences are consuming gaming content throughout the day across multiple devices. With this increased gaming frequency and engagement comes a shift in how traditional media is being consumed. | | |
howdy! | | | | | Patrick Keane says sportsbooks want to target bettors with a high lifetime value and will reward media companies that refer these users to their platform. | | |
howdy! | | | | | NBC’s true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks. | | |
| | | | | The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025. |
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