Department stores close and hotels ask for aid; Edelman Trust shows why business must act; How comms is essential on COVID-19 crisis; and more

DAILY SCOOP

Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation

Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.

CRISIS COMMUNICATIONS

How to identify the stages of grief in COVID-19 messages

As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.

BRIGHTER WRITER

Top 10 innovations in human communication

From cave paintings to the internet, homo sapiens—and our thick-browed forebears—have worked to develop new means of conveying information and opinions.

INFOGRAPHICS

Infographic: 5 essentials of a killer story

How can brand managers adopt the prime elements of storytelling to craft a narrative that will captivate audiences? This graphic lays them out.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.

PR INDUSTRY

Report: 62% says comms dept. is critical to org’s COVID-19 response

In a new report from the Institute of Public Relations and PepperComm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.

RESEARCH SNAPSHOT

Diversity officers aren’t always so diverse

According to research from Weber Shandwick and others, the position of chief diversity officer is more likely to be filled by a white male than by a member of an underrepresented demographic.

DAILY SCOOP

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.

CRISIS COMMUNICATIONS

How crisis comms fits into the business continuity plan

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.

PR INDUSTRY

How CSR plus PR adds up to a brand reputation boost

Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.

CRISIS COMMUNICATIONS

Why COVID-19 should prompt questions about cybersecurity

As more team member prepare to work remotely, cybersecurity concerns should be taken seriously. Here’s what communicators should be sharing with their networks.

SOCIAL MEDIA

How the CIA hit its storytelling stride on Twitter

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’

INFOGRAPHICS

Infographic: Common psychological threats businesses should beware

Emotional pitfalls can upend your work life just as easily as they affect your life at home. Here are some important mistakes that you should avoid to find more comity on the job.

PR DAILY AWARDS

Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out!