Good morning, Marketers, and we knew this supply chain problem was coming

Writing a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or at all — reminded me that we’d visited this topic last year with logistics and supply chain expert Erik Mumford. His words still resonate.

“You need to have transparency, and a handle on everything from start to finish, not just on your digital touchpoints,” he said. “People want to know where their product is, when it’s going to land, where it’s sourced from, all of these things – and these things are coming more to the forefront.”

Mumford pivoted a few months earlier from working to rationalize and localize elements of the supply chain to supporting the supply of items essential during the pandemic, like PPE. This comment is even more true today than a year ago: “One thing people don’t really talk about or understand is that logistics is a huge part of the customer experience, which is a huge part of today’s marketing.”

Kim Davis
Editorial Director

400+ businesses swear by this secret to their digital marketing success

Online Marketing Gurus is a digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their growth. Our clients get more leads, more customers and grow their businesses with explosive results.

With 1,000+ happy customers and 400+ reviews of 4.9+ on Google, our “one team, one dream” ethos has helped us partner effectively with companies in the USA and across the world.

Read more

Webinar: 5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

RSVP Today!

Discover dozens of time-saving, profit-boosting solutions... all for free

Grab your free MarTech pass now to start exploring time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them.

Start discovering now

Shorts

What we’re reading. “Pain is a catalyst to change,” writes Mirko Holzer, CEO of Brandmaker, in this LinkedIn essay which takes a deep dive into the specific pain points currently suffered by marketing operations professionals. “The implementation of marketing is the great equalizer … not strategy. The strategy may be brilliant, but the only thing that counts is the execution. No execution, no rising tide. We can give ops lots better tools to do this essential job.”