Secure your pass to the Challenger Brands summit before 1/28 to save.
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| Are you looking to better resonate with the sometimes-allusive Gen Z audience? Effectively harness data to serve your business and consumers? Or leverage live marketing to create long-lasting relationships with loyal audience? With six tracks a day, you can build an experience at Challenger Brands that best serves your goals and interests. Look below at the day-one tracks and be sure to secure your pass before 1/27 to save. | |
| March 4th – Morning Tracks | This Brand is Gucci: How to Slay a Gen Z Campaign | The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affective ways to engage with them? | | SESSIONS | | Peter Semple Chief Marketing Officer Tapping into Gen-Zs desire to be more eco-conscious shoppers, companies like depop have provided them with a peer-to-peer marketplace to buy and sell goods. | | | Adam Petrick Global Director of Brand and Marketing Attendees will score marketing tips and insights from the athletic brand, whose partnerships with celebrities like Rihanna, Kylie Jenner, Selena Gomez and late rapper and tech entrepreneur Nipsey Hussle, along with collaborations with luxury brand Balmain, have made PUMA the go-to athletic apparel brand for Gen-Z. | | The Data Debate: Is There Such a Thing as Too Much Data? | Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers. | | SESSIONS | | Sheena Shiravi Head of Marketing Called “the Uber of weed,” Eaze is a popular California-based cannabis delivery service that relies heavily on client data. Hear how a brand that can’t advertise publicly uses data to market to, and retain, its clientele. | | | Mayur Gupta Chief Marketing Officer Learn how meal subscription service, Freshly, relies on consumer data to determine product offerings and fuel the company’s growth. | | Experience Economy: How to Capitalize on the New Currency of Live Marketing | Gone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to breakthrough. | | SESSIONS | | Kim Haney Senior Manager of Experiential Programming, Talent and PR Absolut shows attendees how to use experiential marketing, responsibly. | | | Poppy Thorpe Head of Brand Marketing and Strategy The millennial-focused beauty brand with the cult following and the $1.2 billion evaluation discusses how it connected with consumers through pop-up shops and brick and mortar experiences. | | March 4th – Afternoon Tracks | With Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They Preach | Brand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track. | | SESSIONS | | Noah Kerner Chief Executive Officer Acorns purpose is simple: Get young people to invest and save their money. Hear how the financial app has caught fire with the tech-savvy generation and get insight on their spending trends. | | | Franchesca Hashim Brand Marketing Director As more and more companies face consumer backlash for unethical practices, this online retailer has a refreshing mission based on transparency in pricing and product sourcing. | | Immersive Technology: The Impact on Marketing Today and Tomorrow | VR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of immersive technology. How do they drive engagement? What are the best practices? Learn about real-world examples of this brave new tech. | | SESSIONS | | Matt Kerbel Head of Marketing and Brand Strategy Attendees will be introduced to the first subscription-only electronic van entering the market. | | Additional sessions to be announced | | The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed Opportunities | Marketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story. | | SESSIONS | | Melissa Waters Chief Marketing Officer Hear from the Adweek 2019 Brand Genius honoree about the wellness company, which recently announced a partnership with Jennifer Lopez and Alex Rodriguez, and its efforts to encourage women and men to focus on their health. | | Additional sessions to be announced | |
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To view the full agenda and all 12 tracks click here. |
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