| March 4th – Morning Tracks |
| This Brand is Gucci: How to Slay a Gen Z Campaign |
| The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affective ways to engage with them? |
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| SESSIONS |
 | Peter Semple
Chief Marketing Officer
Tapping into Gen-Zs desire to be more eco-conscious shoppers, companies like depop have provided them with a peer-to-peer marketplace to buy and sell goods. |
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 | Adam Petrick
Global Director of Brand and Marketing
Attendees will score marketing tips and insights from the athletic brand, whose partnerships with celebrities like Rihanna, Kylie Jenner, Selena Gomez and late rapper and tech entrepreneur Nipsey Hussle, along with collaborations with luxury brand Balmain, have made PUMA the go-to athletic apparel brand for Gen-Z. |
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| The Data Debate: Is There Such a Thing as Too Much Data? |
| Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers. |
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| SESSIONS |
 | Sheena Shiravi
Head of Marketing
Called “the Uber of weed,” Eaze is a popular California-based cannabis delivery service that relies heavily on client data. Hear how a brand that can’t advertise publicly uses data to market to, and retain, its clientele. |
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 | Mayur Gupta
Chief Marketing Officer
Learn how meal subscription service, Freshly, relies on consumer data to determine product offerings and fuel the company’s growth. |
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| Experience Economy: How to Capitalize on the New Currency of Live Marketing |
| Gone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to breakthrough. |
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| SESSIONS |
 | Kim Haney
Senior Manager of Experiential Programming, Talent and PR
Absolut shows attendees how to use experiential marketing, responsibly. |
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 | Poppy Thorpe
Head of Brand Marketing and Strategy
The millennial-focused beauty brand with the cult following and the $1.2 billion evaluation discusses how it connected with consumers through pop-up shops and brick and mortar experiences. |
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