Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren’t completely sold on spending their ad dollars there again.
February 13, 2023
Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress
Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again.
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This series of explainer videos breaks down the primary aspects of the Justice Department's accusations that Google has monopolized the ad tech market. As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising. More in this Digiday+ Media Buying Briefing. Yahoo's SSP and EMX Digital shutter operations in the same week, symbolizing an evolution of the sector. Editors are encouraging journalists to experiment with ChatGPT, but few are integrating it into their workflow. Experts in the mobile gaming space often refer to the December–January holiday season as "Q5" — an unofficial fifth fiscal quarter that consistently heralds a large spike in mobile gaming revenue. This year, Anheuser-Busch's exclusivity on alcohol ads is up for the first time since 1989, opening the door for other alcohol brands to join — and Rémy Martin is capitalizing on that. Other things to know about While TV has traditionally been a space where large brands and media buyers dominated, new technology has expanded access to brands of all sizes. Produced in partnership with Marketecture. The media industry is setting up CTV to be the future of consumer TV experience as the most popular shows become streaming-first. Sponsored by Upwave. Join this webinar on February 23 at 1 p.m. EST to learn how advertisers are using first-party data to better inform retargeting campaigns on CTV. Sponsored by MNTN.
Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren’t completely sold on spending their ad dollars there again.
This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.
Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? Let us know in this survey and we’ll send you a $5 gift card with the results.
The metaverse is capturing attention from both marketers and consumers, and recent research shows consumers are ready to engage with brands in new virtual environments.
Experts in the mobile gaming space often refer to the December–January holiday season as “Q5” — an unofficial fifth fiscal quarter that consistently heralds a large spike in mobile gaming revenue. In December, mobile app installs grew across the board, but games benefited in particular due to their use for holiday leisure-time fun.
