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Only 14% of marketers are already whitelisting sites By Lauren Johnson Even as marketers' concerns about programmatic advertising's technical and brand safety problems grow, brands are still regularly buying ads that run against dozens and even thousands of websites at once. According to a new study from Advertiser Perceptions, 78 percent of marketers said that a recent digital or mobile campaign included ads that ran on... Read more » |
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But it could help with customer service and legal issues By Lauren Johnson |
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Data, diversity, politics are all prominent this year By Marty Swant |
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Foot traffic, attribution and analytics are coming By Lauren Johnson |
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Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept.... Read more » |
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Featured Jobs | ADWEEK New York, New York | |
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