Even as marketers' concerns about programmatic advertising's technical and brand safety problems grow, brands are still regularly buying ads that run against dozens and even thousands of websites at once. According to a new study from Advertiser Perceptions, 78 percent of marketers said that a recent digital or mobile campaign included ads that ran on...
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Digital & Tech Daily
September 28, 2017
Today's top news for digital marketers
Only 14% of marketers are already whitelisting sites
By Lauren Johnson
Even as marketers' concerns about programmatic advertising's technical and brand safety problems grow, brands are still regularly buying ads that run against dozens and even thousands of websites at once. According to a new study from Advertiser Perceptions, 78 percent of marketers said that a recent digital or mobile campaign included ads that ran on...
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But it could help with customer service and legal issues
By Lauren Johnson
Promoted Content by Twitter
Data, diversity, politics are all prominent this year
By Marty Swant
Foot traffic, attribution and analytics are coming
By Lauren Johnson
Place your votes in Adweek's Readers' Choice Awards
By Adweek Staff
Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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