Good morning, marketers.
These are unprecedented times – and one of grim realities the industry is facing right now is record-level unemployment rates. Last week, CBS This Morning News reported 6.6 million Americans filed for unemployment during the week of March 28, according to reports from the U.S. Labor Department. And while these numbers stretch across industries and business sizes, the martech community is already feeling the squeeze.
While the employment outlook is dour, there is a glimmer of hope: Marketing operations teams are banding together as many face job uncertainty. Gartner VP analyst Ewan McIntyre says a recent poll by his firm found that CMOs are more likely to cut agency spend and media investments before in-house labor and martech.
There’s more in the story, but the bottom line is this: as marketers, we have an overlapping skill-set in terms of communication capabilities and communication platforms. We’re also resourceful and more likely to fall in the “just get the work done” column versus relying on the “that’s not my job” rhetoric. This translates to professionals who know how to pull together in a time of need and help others out as best we can.
So, marketers, keep pushing through and keep staying connected. We’re in this together.
Taylor Peterson,
Deputy Editor
