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| Max Willens Despite limited monetization prospects and imperfect user experience, publishers see a lot of upside in augmented reality as a storytelling format. |
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| Suman Bhattacharyya Unlike Amazon or eBay, marijuana e-commerce merchants face added challenges navigating distribution laws and payment methods. |
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| Sponsored Content Bannerflow As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take capabilities in-house. It's not an all-or-nothing approach but what's clear is that in-housing is causing a shift in the composition and requirements of marketing teams. Sponsored by Bannerflow. |
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| Kerry Flynn Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. |
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| Jessica Davies Politico Europe generates just under EUR20 million ($23 million) in revenue a year, and just under half of that comes from subscriptions. |
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| Sponsored Content Samsung Ads The NBC show “Manifest” hit the ground running with Live+Same day viewership of 10.41 million people, but more than 1 in 3 viewers of the pilot episode didn't watch it live. As the series progresses, we can only imagine how many more potential viewers may turn to Hulu, On Demand or another service to catch up before the season is over. Sponsored by Samsung Ads. |
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| Sponsored Content 33Across As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across. |
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Shortlist Announcement:
January 15, 2019 |
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Last Chance Deadline:
January 25, 2019 |
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Last Chance Deadline:
January 25, 2019 |
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ALL EVENTS |
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