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Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV Only 18% will view the games online By Tim Baysinger The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC.
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Netflix's Making a Murderer Is Returning With New Episodes Will focus on the post-conviction process By Tim Baysinger Viewers were instantly enthralled with Netflix's 10-hour true-crime documentary, Making a Murderer, when it came out late last year. And it seems the directors behind the controversial series weren't ...
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United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class Matt Damon helps showcase planes that don't exist yet By Robert Klara Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a ...
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Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave A shot of sustainability By Christine Birkner Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, ...
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Cadillac Is Driving Goop Readers to Dinner With Gwyneth Paltrow and Mario Batali Partnership targets affluent women By Christine Birkner Cadillac has been positioning itself as an upscale, fashion-forward luxury brand, first by moving from Detroit to New York in 2014 and then opening an art and fashion experience called Cadillac ...
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How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas It involves 16 different social platforms By Lauren Johnson Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads (R.I.P. Peach and Yo).
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Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season Millennials are driving the trend By Marty Swant If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever before.
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