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Top Stories | | Ivy Liu |
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| | Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025. | |
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howdy! | | Amazon’s itch to media buyers emphasizes refreshed UI, CTV inventory and financial incentives. | |
| | Smaller agencies often struggle with bandwidth but wish to remain independent while they grow. By leveraging a partner that sits between an in-house team and an outsourced one, agencies remain independent while lowering overhead costs and driving efficiency. | |
howdy! | | This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture. | |
| | Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. | |
howdy! | | The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts. | |
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| | Overreliance on AI without a human touch can lead to cookie-cutter content that feels repetitive or lacks emotion. | |
howdy! | | With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex. | |
howdy! | | The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way. | |
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