Good morning, Marketer, and do you Drupal?
I am guessing that most of you don’t use Drupal as your CMS. It’s recognized as sophisticated, powerful, but also highly complex. Over 20 years ago, Dries Buytaert kicked off Drupal as an open source solution. Later, he went on to co-found Acquia, a digital experience platform built around Drupal. One of Acquia’s selling points was that it made Drupal easier to use.
If Drupal is an independent part of your stack or if you’re using Acquia, you need to read Gene De Libero's guide to what the move from Drupal 9 to Drupal 10 means.
We also have some commentary on Omnicom’s blockbuster acquisition of Flywheel and the second part of Kath Pay’s essential dive into genAI and email A/B testing.
Kim Davis,
Editor at large