Navigate a changing world.

As the world undergoes significant change, developing and maintaining your professional skills has never been more important. Join the Institute for Brand Marketing™, a first-of-its-kind professional development program specifically designed for marketing and advertising professionals, created in collaboration with IBM Watson Advertising.

Offering marketers complimentary, on-demand interactive courses and educational experiences to help cultivate the skills to advance in a disruptive marketplace. 

About The Institute

The Institute for Brand Marketing™ is a program for marketers designed in collaboration with IBM Watson Advertising and Adweek. Offering marketers the skills they need to advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country. Aimed to fill a void in the marketplace for marketers who are looking for continual learning and development, the Institute for Brand Marketing™ offers key learning resources that are developed to empower marketers with the strategies and knowledge to position them for success.

About IBM Watson Advertising

IBM Watson Advertising builds trust between marketers, publishers, and machines. Visit ibm.com/watson-advertising to learn more.