Hi John,
Over half (52%) of American consumers intend to increase their participation in brand loyalty programs over the coming year, according to Marigold. To better understand customer attitudes and trends around loyalty programs, we invite you to read this report, compliments of Marigold.
Enjoy the report,
eMarketer Editors
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 | | | A staggering 72% of American consumers will pay more to purchase from their favorite brands, according to Marigold. That is the power of brand loyalty.
This report will provide you with exclusive data from over 1,500 United States consumers on what they expect from loyalty programs, the cost of getting loyalty wrong, why they might switch to a competitor, and how to win them back. | | |
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