Did I Just Solve All Your Marketing Woes? (Clint Watson)

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Hi There,

Email marketing has become increasingly competitive. Our inboxes our flooded with emails from retailers, your local gallery, friends and family, the list goes on... at any given time.

So, how do you stand out? How do you ensure that your emails are being read?

In the article below, I'll discuss creating a catchy headline that will give you a better chance at standing out in the sea of emails that undoubtedly fill your readers inbox.

Don't forget to reply to this email and send us any questions you may have!

Enjoy,

Clint Watson

If you read advice about improving your online marketing, you'll inevitably come across the advice to "spend time crafting the best possible headline". The common wisdom states that the headline is the most important attention-grabbing part of a post [1].

Unfortunately, the answer to the question posed in the title is "no", this blog post is not the answer to all your art marketing woes. Sorry.

I used a cheap, old tabloid trick: Take an outrageous - even counter-intuitive - claim and turn it around into a question that can simply be answered "no". Since it was simply a question, I haven't printed any falsehoods by posing it [2].

But I used the cheap trick to teach a lesson.

While I'm not suggesting that you start writing headlines like "Will buying my art make you more attractive to the opposite sex?", I am suggesting that you spend a bit of time crafting compelling, enticing titles for your email subject lines and blog posts.

While a subject line of "check out my new art" might interest me if I already know who you are, try making it more interesting please. How about "Exclusive Preview of Art in My Next Show" or "Be the first to see the new breakthrough I've made with my Art".

Put on your thinking cap, I'm sure you can think of something more interesting than "check out my art". Your bottom line will thank you for it.

Remember, Sharing Art Enriches Life.

Until next time, please remember that Fortune Favors the Bold Brush.

Sincerely,

Clint Watson

BoldBrush/FASO Founder & Art Fanatic

www.FineArtViews.com

PS - If you're looking for new ways that you can market and sell your art, click here to sign up for your free FASO trial today. Try us free for 30 days and find out for yourself why 15,000 artists have entrusted FASO with their website.

PPS - This type of headline is known as Betteridge's law of headlines which states, "Any headline which ends in a question mark can be answered by the word no". [http://en.wikipedia.org/wiki/Betteridge's_law_of_headlines]

[1] I'm not saying the headline is the most important thing overall. The rest of your article is obviously more important in other ways. But the headline is critical for the specific purpose of grabbing attention and getting people to read your newsletter, visit your blog or whatever. It's up to the rest of your post to keep that attention.

[2] I wouldn't recommend you use the cheap tabloid headline trick very often though, unless you want to sound like a tabloid. There are other ways to be compelling without resorting to the type of trick I use for this post. By the way, the tech blog, Techcrunch is a master of this format headline. Here's their formula, which I copied for this post: "Did [Company Name] Just [Some Outrageous Claim]?" Examples "Did Apple Just Ban Sexual Content from the App Store?", "Did Google Just Multi-Punch Apple in the Face?", "Did Twitter just Kill Tweetup....?" (look at the URL on the last one, they clearly un-hyped the headline after they got their traffic surge, but the URL gives away the original headline).

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