| | | | | Did Walmart’s High-Concept Short Films on the Oscars Work? See all three spots from 'The Receipt' By Tim Nudd Bananas, paper towels, batteries, a scooter, wrapping paper and a video baby monitor. Those were the six products at the center of Walmart's "The Receipt," a high-concept advertising project in which the big-box retailer got four well-known Hollywood directors to make three 60-second spots for the Oscars--that had to feature all six items, as listed...
Read more » | | | | | | | | | | | Best and Worst Ads From the Academy Awards: A Bonus Adweek Podcast Episode Let's talk snafus, brand integrations and the night's winners By Kristina Monllos The 89th Academy Awards ended with a bang. There was more to the ceremony than the final few minutes--even though that's what everyone is talking about. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's major moments and, of course, the advertising. On the show, we've...
Read more » | | How theSkimm Is Informing Millennial Women About Politics Without Taking Sides Launches 'No Excuses,' an unbiased look at immigration reform By Emma Bazilian In an era when making a political stand is becoming increasingly common among brands, it would seem like an obvious move for theSkimm, a newsletter and media platform that counts millions of millennial women as fans, to dive into the fray. But unlike many of its female-focused competitors that made a point of taking the...
Read more » | | Despite One of the Craziest Moments in Oscars History, the Telecast Drew Its Second Lowest Ratings 32.9 million viewers, smallest 18-49 audience in at least 2 decades By Jason Lynch Perhaps the craziest moment in Oscars history--Faye Dunaway announcing the wrong winner for best picture, giving the trophy briefly to La La Land before it was ultimately awarded to the rightful winner, Moonlight--came too late in the ceremony to help boost the ratings for this year's Academy Awards telecast, which fell 4 percent from last...
Read more » | | | | | Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign YouTube star speaks for 'the rest of us' By Patrick Coffee Look out, Hollywood. There are millions of new kids in town, and they're here to steal your thunder. In case you missed it (or just want to revisit it), Sunday's first Oscars spot was from Samsung, which used YouTube superstar Casey Neistat and creative agency of record Wieden + Kennedy to speak for a creative...
Read more » | | Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend Ben Price succeeds Joe Abruzzese and preps for this year's upfronts By Jason Lynch Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process? Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to...
Read more » | | Netflix CEO Says Improving Data Options Will Fuel Its Global Expansion Plus why it avoids vertical video By Lauren Johnson BARCELONA--In a keynote interview with BBC Radio's Francine Stocks at Mobile World Congress, Netflix CEO and co-founder Reed Hastings said that despite challenges around mobile data plans, the company's international growth is off to a strong start. The majority of the discussion centered around Netflix's international push. A little over a year ago, Netflix went...
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