| Discover the new Diesels Spring Summer 2024 campaign in Partnership with GUINNESS WORLD RECORDS. It's an ironic homage to a classic TV talent competition. The contestants are anything but stereotypical pageant types. Emblematic of the anti-conformist, free-thinking, radically inclusive values that define Diesel. Who has that special something that makes them The Most Successful? (Spoiler alert they all do.) |
