Good morning!

DTC brands have seen sales triple in the past six years. However, their continued success is jeopardized by falling ROI of Facebook Ads and a lack of brand trust (among other factors). In 2022 alone, these brands have collectively lost billions of dollars in market capitalization.

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive and provides three mini case studies of brands leading the way!

Are you curious about where firms are getting the biggest advertising ROI in 2022? If yes, please dedicate five minutes of your time to filling out the ‘B2B Ad Buying Survey’. 

Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency, and quality of platforms.