🎛️ Differing views on the complete view of the customer

Good morning, Marketer, is it time to give up on the complete view of the customer?

Our editorial director Kim Davis reports on competing views about this question from the Gartner Marketing Symposium and Xpo in Denver. It’s always useful to question conventional wisdom, especially when it comes to the technology marketers use to engage with customers.

Meanwhile, we’re also paying close attention to other ways marketers are evaluating their technology and strategies. Taking our short MarTech Replacement Survey here will give us all a more comprehensive view of this dynamic space.

Chris Wood,
Editor

Data

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