| We've just put the finishing touches on our eighth issue of Digiday magazine, a cornerstone of our premium membership program Digiday+, and our second Year in Preview issue. We used this as a chance to take a look at the big ideas that we believe will shape media and marketing in the year ahead: U.K. reporter Seb Joseph argues that this is the year that marketers will really start to care about the problems of digital advertising. Senior reporter Sahil Patel calls the fail of the pivot to video, which has turned out to be really hard to make money at. Top executives at Facebook, Procter & Gamble and The New York Times share their views about the future of video, advertising and subscriptions in their own words. We’re also looking forward to our third year of Digiday+. It’s our recognition that, like other publishers, a successful media company needs to get revenue from a variety of places. In 2017, we introduced exclusive research, more in-person events and Digiday IP, a way to help you be smarter by organizing the news and information on Digiday. Look for us to hone and build on these in the year ahead. Subscribe by this Monday, December 4, for just over $1 per week to receive a copy of the Year in Preview issue. Shareen Pathak
co-executive editor, Digiday Subscribe now |
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