Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies.
| Roku’s connected TV platform business grew across the board in Q3 of 2021, including a return to sequential growth in the amount of time people spent streaming video on Roku-powered devices. That’s especially a good thing as the company’s dealings with streaming services are reportedly getting more contentious and its legacy hardware business grapples with supply chain challenges. Read more below. Roku saw streaming watch time increase sequentially in the third quarter, but its hardware business is dealing with supply chain issues. In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers are switching up their Pinterest strategies, including the ways they are making money directly and indirectly from the platform. Across both men’s and women’s fashion, demand for well-fitted styles that are loose or flexible, without being baggy, has increased since the pandemic began. More in this story from our sister brand, Glossy. Ad agency Mother NY's new HQ has been designed entirely around collaboration, with a striking absence of any private offices, and assigned workspaces that are changed every few weeks. Privately, agency executives say the price of winning Meta/Facebook was simply too steep, and they breathed a sigh of relief once the company either passed on them or they dropped out. Over the past decade, the third-party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies. More in this Digiday Media research for members. Blueground is one of a number of companies trying out new perks to help mitigate burnout for employees. Their option? Working from anywhere — in some cases, for free. Other things to know about Join InMarket and Digiday on November 18 for an in-person panel to discuss upcoming 2022 challenges, how they’re leveraging real-time data and innovative solutions to optimize and drive growth. Learn more and apply to attend here. From Glossy: Right on the cusp of its 30th anniversary, the longstanding SMS message is on the shortlist of approaches marketers are taking in the wake of Hide My Email on iOS 15. Sponsored by Yotpo. Free ad-supported TV (FAST) services have become a new space for digital advertisers to reach previously untapped audiences via the programming they watch. Sponsored by Vevo. | | |
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