| Hi there, The media and marketing landscape is evolving rapidly, and our Digiday+ membership program is designed to keep industry leaders ahead of the curve with access to essential news and analysis from Digiday editors. In recent weeks, Digiday+ members have received new details on Facebook's pitch to TV advertisers, a look at some tensions in publisher newsrooms around subscription models, a handy WTF guide to zero-party data, and exclusive research around evolving online ad-targeting methods. For a limited time, we'd like to invite you to become a Digiday+ member for just $295 for the entire year. That's a $100 saving if you subscribe by Friday. SUBSCRIBE Members will receive immmediate access to the following content, our archive of research and WTF guides, and much more. Pitch deck: How Facebook competes for TV, video ad budgets
Facebook is getting a grasp on how to compete in the annual TV-and-video upfront market, as evidenced by a pitch deck that Facebook shared with ad buyers this past spring. That deck, which is published in this story, outlines the deal principles for Facebook’s Showcase upfront video ad program, including pricing, discount arrangements and cancellation terms.
The Rundown: With subscriptions on the rise, newsrooms (mostly) get on board
As a part our Rundown series, Digiday's editors explore the “church-and-state” divide that is a traditional part of the news business. For the most part, this divide has served as a necessary barrier to avoid clear conflicts. But talk to any longtime news exec, and you’ll hear how it has also fostered an unhelpful antagonism. Many newsrooms became nearly anti-business.
WTF is zero-party data?
The marketing lexicon just got a whole lot more complicated with a new term: zero-party data. Our WTF series breaks down complicated industry terms and trends like this in a digestable way for Digiday+ members.
Digiday Research: How digital ad-targeting methods are changing in 4 charts
Digital ad-targeting methods are being forced to undergo brutal, but necessary, changes. Much of this is due to the gradual shift away from the third-party cookie, around which the ad tech sector has until now, focused its business models. Here’s a look at the state of play based on Digiday research. Thanks for reading Digiday and as always, feel free to reach out to help@digiday.com with any questions. We look forward to having you as part of the growing Digiday+ community. Best,
Jack Marshall
managing director, Digiday+
DIGIDAY MEDIA
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