Digiday Daily

June 21, 2024

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Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival.

Publishers like Condé Nast, Gallery Media Group and She Knows are taking what they learned from last year’s Amazon Prime Day to shape their strategies this year in an effort to boost affiliate commerce revenue during the July shopping event.
The 2024 Tribeca Film Festival brought new dialogue about generative AI, from AI-generated films to feature-length documentaries about AI’s risks and rewards.
Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond social media.
A highly competitive job market and the rise of employer branding have necessitated a closer collaboration between HR and marketing.
Our most-read story this week: Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs

Sports isn’t just a sideshow at Cannes Lions 2024, it’s taking center stage. Read today's Cannes Briefing.
Brands need to produce entertainment that people would pay to consume rather than skip.

Other things to know about

Today is your last chance to save on entries for the Digiday Awards. Enter for the opportunity to be recognized among industry leaders including Salesforce, Crocs and many more.
Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention. Sponsored by Wurl.
Brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication. Sponsored by Alliant.

As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences.

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The 2024 festival brought new dialogue about generative AI, from AI-generated films to feature-length documentaries about AI’s risks and rewards.

howdy!

Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond social media.

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