This past June, ad agencies released employee diversity data and made public commitments to improve diversity, equity and inclusion in advertising. Since then, agencies say they are still committed to change, but if you ask agency employees about the DE&I conversations at agencies now, you'll likely hear that they believe more action is needed. "Agencies are still rolling out a lot of longer term plans when it comes to how they will change, which I think is a lot of bullshit. How does it take six months for you to fix your hiring practices or fix your diversity and inclusion issues?" said a Black copywriter at a creative agency. Read more below. Other things to know about | | |
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| DIGIDAY+ MEMBER EXCLUSIVE | | | | More than half of all publisher survey respondents said they increased the number of ad products and services they offered in 2020. | | |
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howdy! | Managing Through Crisis | | | | Our editorial team takes a look ahead at what 2021 may have in store for the media and marketing industries. | | |
| Sponsored by OAREX | | | | In this new quarterly report, learn how SSPs, DSPs, media buyers, agencies, ad networks and exchanges performed as payers in 2020. | | |
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howdy! | Equality and Opportunity | | | | In the latest edition of our Confession series, in which we trade anonymity for candor, we hear from a Black copywriter at a creative agency about what has and hasn’t changed at agencies since June. | | |
| Sponsored by MoPub | | | | Consumers spent more time on their mobile devices than watching TV in 2019, and the majority of that time was spent in-app versus on a mobile browser. Download this new guide to find out how to tap into the in-app audience in 2020 and beyond. | | |
howdy! | Future of Work | | | | For staffers within the neurodiversity spectrum, ranging from speech impediments, dyslexia, dyspraxia, Tourettes, to autism and bi-polarity, the coronavirus pandemic has been an especially challenging time. | | |
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| Sponsored by Zephr | | | | New research finds that 36 percent of publishers expect subscriber churn to increase over the next six months. To address the problem, many publishers are now beginning to emphasize reacquisition. | | |
howdy! | Deep Dives | | | | The pandemic accelerated many of the systemic changes that were already in motion, namely the growing transfer of audience share to streaming and CTV. | | |
howdy! | Business of TV | | | | Some media companies claimed they ran out of streaming inventory to sell before Thanksgiving, though some ad buyers believe that claim to be a sales tactic of its own. | | |
| Managing Through Crisis | | | | Our editorial team takes a look ahead at what 2021 may have in store for the media and marketing industries. |
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