As marketing leaders adapt to a world of reduced ad spend and closed physical stores, they’re looking for new ways to reach consumers and maintain sales. With Digiday+, members receive exclusive insights into how marketing execs are approaching these challenges.

Subscribe to stay ahead of how the industry is moving forward with access to exclusive research gleaned from industry insiders, including:

• Digiday Research: How ad spending is changing in the coronavirus era
  A new survey from Digiday/Glossy asked 100 brands in the retail, fashion and beauty industries about changes they’ve made to their marketing strategies. The vast majority of ad campaigns are on hold or canceled — 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.
   
• Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms
  Coronavirus will permanently alter how brands and retailers use physical stores. That’s the resounding message of a new Digiday/Glossy Research survey, conducted this April. The survey, which focused on 100 executives in fashion and beauty brands, asked respondents about their use of “offline” or physical channels.
   
• Digiday Research: Early impacts of the coronavirus crisis, in 5 charts
  In a recent research report, media and marketing execs from every corner of the industry revealed that one of their biggest challenges is uncertainty. As the coronavirus pandemic rages on, it’s upended nearly everything from business plans and forecasts to the way people work.

For full access to all Digiday content, research, analysis and more, check out Digiday+ membership options below.