Non-fungible tokens (NFTs) and crypto became buzzwords in 2021 and for the brave few media companies and brands, a playground for experimentation — if they were willing to take a risk. But what goes up must come down and the crypto bear market has left significant uncertainty around the future of NFTs and blockchain experimentation. ![]() Crypto enthusiasts want publishers to move into Web3 with DAOs, but it’s not yet a successful business model. Why NFTs must be transferable between platforms for the industry to survive. |