Non-fungible tokens (NFTs) and crypto became buzzwords in 2021 and for the brave few media companies and brands, a playground for experimentation — if they were willing to take a risk. But what goes up must come down and the crypto bear market has left significant uncertainty around the future of NFTs and blockchain experimentation.

Though several believers still see a future where all digital audiences transfer to Web3 environments. With this 10-part Digiday series, we'll explore the challenges and opportunities associated with NFTs and blockchain technology.

Alongside this editorial package, you can make a contribution to Sandy Hook Promise, a charity focused on preventing gun violence in our homes, schools and communities, by purchasing an NFT.