And WSJ, Barron's Group grew its ad business. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
May 29, 2020
By Sara Jerde
 
 
The Price of Digital Ads Is Down 16% Due to Economic Impact of the Pandemic
 

Total U.S. digital ad revenue for Q1 surpassed $31 billion, but revenues began to drop in March, according to a recent report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Publishers have been hit hardest, with 60% experiencing a drop in CPMs for direct deals, which are 14% lower than deals executed programmatically. Despite this, publishers like The Wall Street Journal are growing their digital ad business without reportedly changing CPMS.

In other news, President Trump wants to roll back protections for social media companies, some streaming services are adjusting their TV spends and one brand turned its take your child to work day into a virtual "family hour."

Additionally... Adweek’s programmatic desk is looking to gauge some of your thoughts on Dmexco with a poll they put together. I'm told you can fill it out in about 2 minutes, and it’s anonymous; this is not a play for data capture (you love to hear it). We will follow-up with some stories based on the results.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Trump Wants to Roll Back Protections for Social Media Companies, but Legal Questions Remain
 

Law experts say the president’s executive order is unconstitutional.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How WSJ and Barron's Group Grew Their Digital Ad Business Despite the Pandemic
 

An increase in readership about these uncertain times has been good for their bottom line.

 
 
 
 
 
Twitter Details Its Inclusion and Diversity Efforts During the Covid-19 Crisis
 

The company is leaning even more on its business resource groups.

 
 
 
 
 
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Videos can now be uploaded, and creators with Pro accounts can access insights.

 
 
 
 
 
 
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