Hi John,
This time last year, our principal analyst Paul Verna shared five predictions focusing on what might impact digital advertising in 2022.
A year later, how did those predictions turn out? Did we get it right, or miss the mark? This Lookbook offers fresh commentary on how things unfolded, where we stand now, and what it means for marketers as they prepare for 2023.
Download a complimentary copy of our “eMarketer Lookbook: Digital Advertising Trends in 2022,” to learn why: - Video—and more specifically connected TV—is the fastest-growing ad format
- TV ad buyers and sellers are attracted to what addressability offers
- Ad measurement visibility is needed to help calm its current “wild west” characteristics
Receive your copy. This eMarketer Lookbook is made possible by TransUnion.
Sincerely,
eMarketer Editors |
