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| Marketing chiefs like P&G's Marc Pritchard are demanding transparency By Lauren Johnson What would you do with a $2.4 billion marketing budget? You could buy 1.2 trillion online ads. Or you could take over 600 Times Square billboards for an entire year. You could even create 34,285 new marketing jobs, each with an annual salary of $70,000. Those figures explain why it is that every agency, platform... Read more » |
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| Content marketers found their happy place By Dan Tynan |
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| Promoted Content by GumGum | | |
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| Globo TV has a 50 share at any point in a 24-hour period By Chris Ariens |
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| Intelligent and imaginative machine learning is key By David Steinberg |
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| Smartphones are the favored medium of all age groups By Emma Bazilian From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women--87 percent, to be exact--see branded content in a positive light, according to an Influenster survey of nearly 13,000 U.S. women across Generations X, Y and Z. Among the study's finds: Authenticity rules.... Read more » |
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| Featured Jobs | | Jarvis Communications, Inc. Culver City, CA | | Hearst Magazines New York City, New York (US) | | Lambda Legal 20006, Washington D.C. | | Lambda Legal New York City, New York | | i.d.e.a. San Diego | | |
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