WardsAuto Dealer Edition
WardsAutoDealer Edition
 

SEPTEMBER 4, 2018

ADVERTISEMENT

Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.

Read More

ADVERTISEMENT

Modern Consumers ‘Want It All’

“The biggest change ever is coming,” says Ryan Brazelton of Interbrand.

Read More

vAuto’s Dale Pollak Tells Students a Few Things About Happiness

The auto industry icon says at Northwood University’s convocation ceremony, “Happiness is elusive. It’s not like there’s a happy button to push.”

Read More

Bane of Auto Dealerships: Low Productivity, High Turnover

Industry veteran Mark Rikess tells how to break a vicious circle in auto retailing and gives 10 tips on increasing employee performance.

Read More

Car Dealership Swears by Prepaid Maintenance Plans

About 90% of plan holders renew at expiration at Town Center Nissan in metro Atlanta.

Read More