Luth Research partnered with Microsoft to study shopping habits over an 18-month period. Now more than ever it is important to know what consumers want to hear from brands and what their digital behaviors are during the path to purchase. This ebook takes a deep dive into the behavioral analysis of the role search plays in the online shopping journeys for apparel, health & beauty, and electronics. Using Luth Research’s digital tracking technology, ZQ Intelligence, we explored these three topics:

1. Who are converting more
2. What are the digital behavioral markers of those converting more
3. How do you find them

Read our ebook to share in the valuable insights.

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