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| Top Stories |  | | Ivy Liu |
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| | | | | Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites. | | |
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howdy! | | | | | Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices. | | |
| | | | | Advertisers are activating TV viewership data and optimizing creative to get the most out of their programmatic and linear buys. | | |
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howdy! | | | | | The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP. | | |
| | | | | CTV’s targeting and measurement allows brands to reach customers with engaging TV ads more effectively — especially during the holiday season. | | |
howdy! | | | | | Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount. | | |
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| | | | | Join this webinar on October 18 at 1 p.m. EDT to learn how marketers are building campaign-metrics experimentation into their strategies while navigating rising costs. | | |
howdy! | | | | | Prior to the iOS changes, Quay was spending the majority of its ad dollars on performance marketing tactics and influencer marketing. | | |
howdy! | | | | | As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention. | | |
| | | | | Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. |
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