MAY 22, 2023

Welcome to the Wednesday, May 22, 2023, edition of WardsAuto Dealer 5. As always, there's plenty of news about the auto sector. We've gathered some of the most notable stories from WardsAuto and beyond to ensure you are in the know.

Digital Kiosks Designed to Jump-start BEV Sales

Dealers praise kiosks for sparking conversations, education.

Full article

ProfitTime® GPS: Make EVERY APPRAISAL with a North Star
As the search for inventory moves to less-traditional sourcing channels and vehicle values are more volatile than ever, many dealers are struggling with appraisals that are wildly inconsistent. But, dealers appraising with the “North Star” approach inside ProfitTime GPS have found a better way. Learn more about it!

Dealers Deploying More Non-Traditional Advertising in 2023

Dealers need to advertise by leveraging search engines, social media, online video platforms and streaming audio spaces – platforms that weren’t considered five or 10 years ago.

Full article

As Seller’s Market Abates, Car Dealers Lean on Consumer Data

The average monthly payment on a new car now is $736, according to TransUnion.

Full article

Missouri bill would shift sales tax collection to car dealers

Thousands of expired temporary tags translate into millins of lost revenue.

Full article

From Chat to Checkout: Optimizing the Digital Retail Funnel

Cox Automotive’s 2022 Car Buyer Journey Study says 81% of car shoppers sampled report that online activities improve the overall buying experience.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights.

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@WardsAuto.com

Thanks for reading. We'll be back soon with more of the latest news.

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