John,
A new hire recently asked me for a good place to start to get a better feel for digital marketing. He liked our content but felt it was a little too advanced for him.
So I put this together – The Beginner's Guide to Digital Marketing: 53 articles (and 1 video) to help with onboarding – an extensive compilation of 101 (entry-level) articles aimed at the new marketer.
There’s too much here to go through all at once, but you can bookmark it (or if you’re a more advanced marketer, include in a new hire onboarding plan for your intern or junior-level marketer to bookmark) and go through a few articles a day until you yourself are a grizzled veteran throwing around comments about CRO and link juice over by the water cooler.
Read on to learn about conversion, writing, design, data, content marketing, email marketing, mobile marketing, social media and websites.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
