Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Good morning!

For those CMOs and marketing leaders that find themselves with almost half the budget compared to 2020, squeezing maximum value from every customer interaction while providing customers with the experiences they desire is this years’ biggest challenge.

Deborah Womack, Associate Partner, Marketing Transformation at Ernst & Young LLP, offers five actions for marketing leaders to take now – plus a bonus that will help unlock investment potential through internal strategic alliances.

Change management

Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Deborah Womack

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Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more

Digital Advertising

Magic Quadrant for DXP

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now

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Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now

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Change management

Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Advertising & Promotion

Is your brand marketing truly inclusive?

B2C

How Walgreens scaled its performance storytelling

Events & Awards

What’s in store for March’s ClickZ Collective

B2B

Forging customer connections through a strong brand voice

Lucy

Digital Advertising

Magic Quadrant for DXP

Digital Transformation

Introducing the Interactive Voice Experience

ClickZ Daily: March 17, 2022

Change management

Advertising & Promotion

B2C

Events & Awards

B2B

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Digital Advertising

Digital Transformation