MARKETING

Infographic: 7 essential digital marketing trends

Consumers are constantly bombarded with online messaging and advertising. This guide offers insight into helping your content standout from the noise.

MARKETING

Dick’s Sporting Goods doubles down on removing guns from stores

The company lifted assault-style weapons from its shelves after the Parkland school shooting. Now it is removing all firearms from 125 stores, saying other items deliver better profits.

VISUAL & VIDEO COMMUNICATIONS

10 excellent video explainers

A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples.

MARKETING

How storytelling can inhibit good communications

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Consider these insights.

PR DAILY AWARDS

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

Show off your expertise by March 8 and save $50 per entry.

WRITING & EDITING

8 ways reporters’ skills can defeat writer’s block—and help you find

Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.

PR DAILY AWARDS

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

Enter your best email marketing, recruitment or influencer campaign. Don’t miss the extended deadline on March 20.

MARKETING

How illustration can give your marketing messages a lift

Is an artistic representation of your product better than a realistic photo? It depends on your overall goal, your budget and brand image.

SOCIAL MEDIA

Dr. Dell’s test for your social media health

Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.

WEBINAR ALERT

Bring your internal communication to life with this Office 365 tool

If you have Office 365, you have access to Yammer. Learn how to use it to transform your workplace.

CRISIS COMMUNICATIONS

As Google overhauls its culture, it strives for transparency

After employees walked out to protest its handling of sexual misconduct allegations—including payouts to executives—the company promised change. Now it’s bringing new details to light.

HEALTH CARE

Amid measles outbreak, health care professionals step up

Using blogs, infographics, media interviews, even visits to mosques, doctors and communicators are emphasizing the importance of vaccination—and dispelling ‘anti-vaxxer’ mythologies.

FROM THE ARCHIVES

Smart methods to keep an eye on your competition

You don’t need camera drones to spy on your rivals. Try these approaches to snoop (legally) on others in your niche.

CONFERENCE ALERT

Why ESPN is rethinking its PR content

See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.