How can CMOs and ecommerce leaders retain and upskill staff to stay ahead of expectations? We address five capability challenges that confront leaders seeking to adapt to current market conditions:
– Escalating customer expectations – Navigating a data-led marketing environment – Rapidly evolving tools – A leadership skills gap – The phony war on talent
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop' advertising, and the increased adoption of digital banking.
