Using social media to promote brands and listings isn’t anything new. The term “social selling,” however, is a relatively fresh concept. This is when salespeople leverage online platforms to interact directly with prospective clients and share thoughtful content—all meant to drive sales.

From the Styled, Staged & Sold blog: Since the release of Netflix’s newest hit show, “Tidying Up with Marie Kondo, decluttering and reorganizing homes has become a mainstream trend overnight. But the KonMarie method of straightening up space entails more than keeping drawers neat and organized.

Even though existing-home sales increased in October and November, there was a decrease of 6.4 percent in December. Now, experts across the country are predicting a continued shift towards a buyer’s market in the months ahead. But that doesn’t your listed properties shouldn’t be getting attention.