| | Digital progress ‘static’ as nearly half of charities say staff skills a barrier: report
This year’s Charity Digital Skills report paints a complex picture of a sector in which, according to the authors, tech use “has evolved and yet overall digital progress remains static.”
Zoe Amar and Nissa Ramsay write, “We can clearly see the impact of the cost of living crisis on charities and their organisational development. A lack of capacity, headspace and financial pressures are all preventing progress with digital.”
These dynamics may not be unique to the third sector; many readers will recognise challenges represented by budgets, data management and decision making, and artificial intelligence (AI). |
Fears about Google search quality and competition overstated, according to study
There’s been increasing talk of whether Google might be under threat from large language model (LLM)-powered chatbots like ChatGPT or search engines that use them – like Microsoft’s Bing, which integrated OpenAI into its search engine in March 2023, and rising player Perplexity.ai.
But how accurate is this picture of an ageing search giant that could soon be outflanked by nimbler competitors? Rand Fishkin, Co-Founder of SparkToro and former CEO of Moz, carried out a recent study that looked at Google searches and where they go – and concluded that there is very little threat to Google’s dominance. |
The future of AI search / The latest from the martech landscape / AI in commerce
Register for Digital Shift, 9am and 4pm GMT, 25th July 2024
Join industry expert Neil Perkin to discuss: the implications of the increasing integration of AI in the search experience; the latest research into the marketing technology landscape; and the latest brand examples of applying AI in the digital commerce journey to drive value and conversion. |
Fast Track to Digital Marketing: Next intake, September 17th
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned . |
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| Ecommerce Retention: Turning Buyers into Loyalists (6 courses)
Keeping a customer is far cheaper than attracting a new one. Moreover, your data on known customers increases as the relationship matures, leading to higher relevance and revenue.
Course 1: Introduction to Ecommerce Retention
Course 2: Retaining Customers with First Party Data
Course 3: The Power of Personas and Successful Segmentation
Course 4: Leveraging Broadcast and Automated Email
Course 5: The Importance of Personalisation
Course 6: Maximising the Impact of Customer Feedback |
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Digital Shift: AI in commerce and the latest from the martech landscape
July 25th, 9am & 4pm GMT
Join industry expert Neil Perkin as he looks at the latest brand examples of applying AI in the digital commerce journey in ways that drive value and conversion. |
The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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