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Econsultancy
Featured Blog article
Are virtual stars the next step for influencer marketing?
about 22 hours ago

From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last year.

Now, a new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive 600,000 followers on Instagram.

45% of marketers cite content & experience management as top priority in 2018
about 19 hours ago
L.L.Bean revises its lifetime returns policy: will it dent the company?
1 day ago
Google brings the popular Stories format to AMP: is it worth using?
2 days ago
How AI is transforming healthcare
2 days ago
Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite?
2 days ago
Skyscanner chatbots pass one million unique traveller interactions
2 days ago
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Digital Jobs
Tom & Co: Account/Project Manager in e-Commerce Agency
Speciality Drinks: Project Manager / Business Analyst
Speciality Drinks: Web Developer
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Featured Research
Webinar: What do brands want from their agencies?
9 days ago

"What do brands want from their agencies?" webinar covered findings from the Partners in Transformation: What brand marketers need from agencies report.

Digital Intelligence Briefing: 2018 Digital Trends
3 days ago

The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on a global survey of nearly 13,000 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific.

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Upcoming Training
Delivering Effective Email Campaigns -
London, 16 Feb 2018
Fast Track Coding for Marketers - 6 places left
London, 21 Feb 2018
Masterclass: Advanced Analytics (3-days) -
London, 21 Feb 2018
GDPR for Marketers -
London, 22 Feb 2018
View all Training
Upcoming Events
Email: Trends, Data and Best Practice -
, 22 Feb 2018
GDPR -
, 28 Feb 2018
Ask Me Anything - Planning for 2018 -
, 15 Mar 2018
Digital Marketing in the Fashion Sector -
, 22 Mar 2018
View all Events
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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