| | | | | | You’ve got a great structure, continually improving ads through A/B testing, running RLSAs (Remarketing Lists for Search Ads) and using all forms of extensions and bid segment, so what next? How do you eke out some extra performance from your PPC campaign? |
|
| |
| A message from our sponsors: |
| Building a High Performance Marketing Plan with Marketing Automation |
| The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers. |
|
|
|
| |
|
| | | | | | | LINE is an instant messaing app operated by Line Corporation, a Japanese subsidiary of South Korea's NAVER Corporation. |
| This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
|
|
|
| |
| |
|
|
| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
Econsultancy London
Wells Point, 79 Wells Street, London, W1T 3QN, United Kingdom
|
Econsultancy Singapore
20 Collyer Quay, #23-01, Singapore, 049319, Singapore
|
Econsultancy New York
205 Hudson Street, 7th Floor, New York, New York 10013, United States
|
|
|
| | |
| | | | | © 2018 Econsultancy.com Ltd.
Econsultancy.com Ltd. is part of Centaur Media plc |
| |
|
|
|
