| | | | | | Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride. That ride is far from over. We are in the midst of still more changes. We cover five of them here. |
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| A message from our sponsors: |
| How to Build Webinars Across the Buying Cycle |
| In the age of the self-educated buyer, it’s getting harder than ever to drive prospects through a buyer’s journey towards a sale. The key to taking back control, is engagement and webinars are the ultimate engagement tool to help turn prospects into customers. |
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| | | | | | | LINE is an instant messaing app operated by Line Corporation, a Japanese subsidiary of South Korea's NAVER Corporation. |
| This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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