| | | | | | Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee. These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details. |
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| M3 Webinar: Modern Organisational Structures |
| | In line with our new framework for modern marketing, the M3 model, our next webinar explores how organisations design and structure modern marketing departments. Join Seán Donnelly, Senior Research Analyst at Econsultancy, as he shares insights from our latest report, Modern Organisational Structures, on March 28, 2pm BST. | |
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| | | | | | | First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy. |
| Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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