| | | From Levi’s to Sephora – we’ve seen a number of retail brands launch AI-powered chatbots (for the purpose of offering styling tips and advice). These chatbots are usually built within Facebook Messenger in order to target and communicate with shoppers through social media. |
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A message from our sponsors: |
Customer Experience Marketing in an Always-on World |
We all want to unify customer data in an effort to provide consistently positive customer experiences across all channels and company touch-points. This whitepaper looks at the key features of a Customer Experience Marketing Strategy. |
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Give your brain a digital workout this summer |
| Econsultancy offer outstanding face-to-face training for marketers led by expert practitioners on all the hottest topics. Marketing skills training workshops Expert Trainers Small Classes Central London Location CPD Accreditation Don’t miss out, places are limited. | |
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| | | LINE is an instant messaing app operated by Line Corporation, a Japanese subsidiary of South Korea's NAVER Corporation. |
This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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