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Monday 23 Apr 2018

Featured Blog article

How Zara is using in-store tech to improve its frustrating shopper experience

3 days ago

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.

Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.

The best digital marketing stats we’ve seen this week

3 days ago

Will the rise of voice search kill off screen-based search marketing?

3 days ago

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Is your organisation delivering digital projects effectively?

Take part in our Digital Effectiveness Survey and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report.

The survey, carried out in association with Code Computerlove, includes questions about tools, techniques and approaches used, challenges in delivering digital projects, product-led thinking and satisfaction with agencies.

Take part now

Digital Jobs

Econsultancy: Econsultancy Project Manager

Atom Brands: Global Digital Marketing Manager- Atom Brands

EMR: Digital Experience - UX

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Featured Research

Lessons from Black Friday Best Practice Guide

20 days ago

The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018.

Flipkart - Building Trust in Indian Ecommerce

5 days ago

Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017.

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Upcoming Training

Content Strategy & Editorial Planning - 5 places left
London, 23 Apr 2018

Mastering Agile: Digital Project Management -
London, 25 Apr 2018

Masterclass: Advanced Analytics (3-days) - 2 places left
London, 25 Apr 2018

Marketing Automation -
London, 2 May 2018

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Upcoming Events

AI: Your force for marketing transformation (Indian subcontinent) -
, 25 Apr 2018

Customer Experience Management -
, 25 Apr 2018

Manchester: GDPR - 16 places left
Manchester, 3 May 2018

Manchester: Customer Experience - 20 places left
Manchester, 3 May 2018

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About this newsletter

The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.

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