Size and fit remain a big issue for ecommerce retailers, with wrong-size purchases contributing to high return rates. But interactive sizing guides can help to tackle this – and can be both fun and functional. Nikki Gilliland rounds up the best examples.
Demystifying Blockchain: Guidelines for Marketers Blockchain was first introduced to the world in 2008, but it was not until 2017 that the term started to hit the business headlines. This report demystifies blockchain for marketers and equips them with the knowledge they need to evaluate blockchain use cases and make informed decisions.
Maximising the ROI of Digital Marketing Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
