| | | | | | Nathan Ansell, Director of Customer Loyalty for Marks & Spencer, will be speaking at this year’s Festival of Marketing. Ahead of the London event on 4/5 October (see the agenda and book tickets here), I caught up with Nathan to talk about M&S’s approach to data and customer loyalty. Here’s what he had to say. |
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| A message from our sponsors: |
| Laundrapp, Treatwell and BT and more to appear at Festival! |
| The Festival of Marketing is getting closer, and there are some amazing speakers representing world-renowned brands on this year’s agenda. You won’t want to miss what The AA, JustGiving, TfL and Just Eat have to say on one of the 12 stages. Check out the Agenda and see who will be sharing their expertise and insight on 4 – 5 October at Tobacco Dock, London. |
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| Are you doing everything you can to improve conversion rates? |
| | Take part in the ninth annual Conversion Rate Optimisation Survey and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. The survey, carried out in association with RedEye, is relevant for those with an interest in optimising the performance of their (or their clients') websites. | |
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| | | | | | | Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched for brands. |
| This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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