This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

WeChat is the one-stop shop for the Chinese, providing diverse services and features for their everyday needs. It has revolutionized how the Chinese socialize, shop, and celebrate festivals.