| | | Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs. The company partnered with Tesco in 2017 to help customers filter grocery products on the retailer's ecommerce website. Spoon Guru's co-founder and CEO Markus Stripf is speaking at the Festival of Marketing 2018, October 10-11 in London (the undoubted highlight of our marketing calendar), so we caught up with him to get a sneak peek. |
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A message from our sponsors: |
How to Build Webinars Across the Buying Cycle |
In the age of the self-educated buyer, it’s getting harder than ever to drive prospects through a buyer’s journey towards a sale. The key to taking back control, is engagement and webinars are the ultimate engagement tool to help turn prospects into customers. On 22nd August, attend “How to Build Webinars Across the Buying Cycle” where you will learn best practices for building webinars that engage prospects through every stage of the buyer’s journey |
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Our popular online course is back |
| Book your place now for our popular online training course, Fast Track to Modern Marketing, presented by none other than our founder, Ashley Friedlein. Modules include: Marketing Strategy Customer insight Brand and value Segmentation and targeting Customer experience Data and measurement Get excusive access to module 1 now! | |
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| | | LINE is an instant messaing app operated by Line Corporation, a Japanese subsidiary of South Korea's NAVER Corporation. |
This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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