| | | What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions. “By 2020, 30% of web browsing sessions will be done without a screen.” Or, “By 2020, 50% of all searches will be conducted via voice.” (I’ll come back to that one in a second). Or, “2017 will be the year of voice search.” Oops, looks like we might have missed the boat on that last one. |
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A message from our sponsors: |
The Ultimate Customer Experience Planning Guide |
Find out how to increase customer satisfaction and boost your bottom line. This valuable Do-it-Yourself Customer Experience asset will walk you through the whole process of planning a successful Voice of Customer program, across all your digital touchpoints. |
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| | | LINE is an instant messaing app operated by Line Corporation, a Japanese subsidiary of South Korea's NAVER Corporation. |
This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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